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This guide has been developed in collaboration with NHS staff experience and health and wellbeing leads, as well as NHS People Promise managers. Its purpose is to empower those responsible for elements of the staff experience agenda to engage senior leaders and board members in promoting a positive and supportive staff experience.
Introduction
It's crucial to understand your organisation's structure and routes to influence. Knowing these routes will help you target the right people at the right time, ensuring your strategy is effectively communicated and endorsed.
Securing buy-in from senior leaders and the board is essential, as they are responsible for making strategic decisions about the organisation’s future, priorities and resources. A positive culture, championed by the board, enhances staff experience and improves patient outcomes. The board supports innovation by encouraging new processes and modelling innovative practices. Additionally, emphasising the board’s role as an anchor institution highlights its impact on supporting the local community’s health and wellbeing and addressing health inequalities.
A robust staff experience strategy, supported and championed by the board, will empower you to:
- overcome organisational barriers
- secure necessary investment in resources
- embed these initiatives into core business practices
- prioritise them as strategic investments
- promote organisation-wide and system-wide engagement.
Building a business case
How leaders can turn support into action
- Encourage leaders/the board to lead by example and challenge the stigma associated with physical or mental health issues by being open about their personal experiences and role-modelling positive behaviours.
- Approach board members with a clear plan on how their support can advance the agenda. Examples include publicly advocating for initiatives, contributing to blog posts, recognising staff efforts, and participating in health and wellbeing activities.
- Invite senior leaders to attend staff experience steering group meetings. Present updates at committees where senior leaders are present and collaborate on joint projects related to staff experiences, such as retention, staff engagement, diversity and inclusion. Recognise that many directors have associates to whom they may delegate these tasks, ensuring their involvement and support in these initiatives.
- Utilise the NHS health and wellbeing framework. Leverage the framework and its diagnostic tool to assess health and wellbeing needs, plan and deliver targeted interventions, and evaluate their impact. This structured approach ensures that initiatives are aligned with national priorities and tailored to the specific needs of your organisation.
Senior leaders and their priorities
This section explores each role within a board and their key responsibilities. It also provides information on the evidence, statistics and facts you could share with senior leaders when presenting your business case to increase engagement, understanding and buy-in.
Key strategies to demonstrate to the board
Better staff experience leads to overall improvement. It boosts retention, enhances service quality, and reduces absenteeism and temporary staff costs. Flexible working supports retention by helping cover staff vacancies, while increased engagement advances innovation and quality improvement. Encouraging staff to speak up reduces mistakes and enhances care quality.
- Illustrate how enhancing staff experience aligns with the organisation’s people objectives. Highlight improvements in retention rates, reductions in absenteeism, and increased employee engagement.
- Explain how a better staff experience can lead to cost reductions. For example, lower absenteeism can decrease the reliance on temporary staff, thereby saving money.
- Present tried-and-tested tools that can enhance staff experience with minimal investment in time and money. Emphasise the effectiveness and efficiency of these tools in creating a positive work environment.
Promote the staff experience agenda across the organisation
- Work with your communications team to share progress and updates on staff experience initiatives via internal newsletters, emails and intranet posts. Our communications guide offers practical tips and tools to help you deliver successful campaigns and initiatives.
- Engage various departments and system partners to build a network of network of health and wellbeing champions who will promote related activities. Use this network to test and refine your plans and encourage champions to endorse and advocate your strategy among staff.
- Organise workshops and training sessions focused on improving staff experience and wellbeing.
- Implement regular surveys and feedback sessions to gather staff input and demonstrate that their voices are heard and valued.
- Establish programmes to recognise and reward staff contributions to a positive workplace culture.
- Involve staff in collaborative projects aimed at enhancing the work environment and addressing specific concerns.
- Encourage senior leaders to participate in staff experience activities and visibly support these initiatives.
- Use posters, digital displays and other visual materials to promote the importance of staff experience throughout the organisation.
- Share success stories and case studies of how staff experience initiatives have positively impacted the organisation.
Further resources
- The report commissioned by NHS England and produced by the Kings Fund provides research evidence on the overall positive impact of positive staff experience and improved staff engagement.
- Access our sickness absence savings calculator.
- Writing your NHS business case - Health Innovation Network.