12 / 12 / 2016 Midnight
Last week, the flu fighter team ran a social media campaign called #jabathon to address the mid-flu-season vaccination slump that often occurs in December.
Throughout the campaign, NHS staff shared their reason for having the flu vaccination across social media, and nominated two colleagues to do the same. Highlights from the week include:
- flu fighter bugs were superimposed onto UK monuments and released on Twitter on 7 December. This was done to raise awareness of how easily the bugs can spread, just like flu. The images received support and retweets from popular accounts.
- A branded flu fighter bus took residence outside the Leeds General Infirmary (LGI). Staff visited the bus throughout the day to receive their flu vaccinations, which were administered by LGI nurses, and the flu fighter team was on hand to live stream the event on social media.
- Adele Joicey’s powerful story of why the flu jab is so important was shown throughout the day onto the big screen at Millennium Square in Leeds city centre.
- To promote the campaign, NHS leaders wrote blogs on why the campaign is important to them. This included Bruce Keogh, chief medical officer at NHS England, Jane Cummings, chief nursing officer at NHS England, Louise Letley, nurse manager at Public Health England, Jenni Middleton, editor of the nursing times, and Adele Joicey, communications lead at Northumberland Tyne and Wear NHS foundation trust.
- A total of 2,345 tweets using #jabathon were sent during the week. The tweets appeared on 3,595,508 timelines and had 32,000 impressions each day.
Although #jabathon is over, you can still share the reason you've had your flu jab and nominate two other people to do the same. If you’re about to have your jab, don’t forget to take a photo and tag @NHSflufighter.